Creating a new collection is one of the most fun yet time-consuming aspects of my shop! There are SO many steps involved, and each one is done with careful thought and feeling.
It all starts with choosing a destination based on what the heart craves. Then, exploring that place mindfully, slowly, keeping in tune with how my senses react, how the light makes me feel, and whether I am pulled to stay. Capturing feeling through photography requires precision, experimentation, creativity, inner peace and hours of physical work while I chase interesting angles, reflections, perspectives, lights, patterns and balance.
Then comes the most painstaking part of all - sorting among the thousands of photos to narrow it down to the few hundreds that will be adjusted and edited over the next days and weeks. I get to know them as I work on them, already get attached to a few favorites, and share them with you little by little on Instagram or Facebook. Once I have my favorite hundred or so (!), I write blogs about the place and share my impressions or tips with you. (Psssst! If you haven't read my two Côte d'Azur blog posts yet, you can open them in a separate window by clicking here and here!)
But not all of my favorite photographs make the cut for the collection. They have to be scrutinized for imperfections and distractions first. I fine-tune them, test-print them, hold them in my hands and up to the light, frame them and get to know them even better. You'd be surprised what the eye catches on paper that it missed on a screen! This leads me to fine-tune them even further and print again.
Once I'm happy with the collection, I give each one a title and caption in English and French so you will know where it is and why I reached for my lens. Often, I sneak a message for you in the caption, so the photograph might speak to you even more once you read the back of it.
I photograph the photographs - which is not an easy task! I try to show you how they look framed, unframed, in various sizes and ratios. I edit the photos of the photos, and create a bunch of different graphics I'll be able to use in my online shop or social media.
After a few weeks of this process, I then share them with my dear VIPs who are subscribed to my newsletter. These are individuals who support me and follow me wherever my travels and heart may lead! I am so grateful to them that I give them 20% off the collection and first dibs on it before I add it to my shop. This often allows them to get limited edition or one-of-a-kind pieces! Once my VIPs get first pick, the collection is launched globally.
Lastly, I add the images to the web shop and Etsy shop, fine-tune the keywords so they can be found in searches. I print, package and ship them, so they can be a part of your day, your home, your inspired thoughts, memories and dreams of future travels.
By the end of this sequence, I need another vacation! And yet your words, orders and reviews make it all so fulfilling and worth it!
Now you have a better idea of why I always say, "from my heart to yours".
Canopy of Color
The Poetry of Windows
A Light to Remember
Nissa la Bella
Pressing Pause on Summer
We Are What We See
Chasing the Muse
(St-Paul de Vence)
You Have Time
All Dressed in White
Sunbathing in October
The Bells at Sea
Pretty in Pink
St-Paul de Vence
Growth in Light and Shadows
(St-Paul de Vence)
Port de Nice
Climb Up, Look Down
Place of Dreams
À l'aise à Eze
we change too (Nice)
I only produce postcards once a year during the holiday season, so grab your favorites before they disappear by contacting me or visiting me at the Nutcracker market in Montreal between November 28th and December 8th.
Let me know in a comment which one is your favorite!
From my heart to yours,